This presents a conundrum for companies like Riot, who worry about the phenomenon of “things that have started off as community experiences that are now slowly evolving into commercial entities.” High schools and grassroots organizations have been running leagues for years without any real publisher support, running a “3rd party IP without partnership or approval,” according to Delane Parnell, the CEO of PlayVS. In these situations, publishers lose out on opportunities for profit that could be obtained through the licensing of their game for commercial use.

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