The Girlgamer Esports Festival World Finals in Dubai will welcome MGA Entertainment to host LOL Surprise! and Little Tikes events.

“As part of our efforts to transform Dubai into a global platform for esports and gaming, we seek to build an industry ecosystem that brings together diverse players,” says Abdulla Al Mansouri, team leader, Government of Dubai Media Office’s Dubai 10X Media. “The participation of one of the world’s largest toy manufacturers in the Girlgamer Esports Festival World Finals supports the development of this ecosystem. Dubai 10X Media continues to work toward enhancing the sector by attracting leading esports and gaming players to Dubai in addition to promoting the networking, knowledge exchange and global partnerships required for the sector’s rapid growth.”

The toy giant will host various events, play areas and product activations for the likes of LOL Surprise!, Little Tikes and more. MGA Entetainment will also be unveiling its Na! Na! Na! Surprise line for the first time in the Middle East.

“Dubai is always at the forefront of innovation in the world,” says Isaac Larian, founder and chief executive officer, MGA Entertainment. “As a global toy company, MGA Entertainment continually looks for new ways of engaging with our fans! This is the first-ever appearance at an event in Middle East, and we’re excited to participate in the Girlgamer Esports Festival World Finals in Dubai. Fans can expect spectacular live events, interactive activations and fun activities, with our best-loved toy brands LOL Surprise, Little Tikes, Little Baby Bum, and, of course, our newest line Na! Na! Na! Surprise.”

The Girlgamer Esports Festival World Finals will be held at Mydan Grandstand from Feb. 19-22.

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