ONE Championship, Asian’s leading sports media enterprise, has announced strategic partnerships with leading global brands, namely JBL, TUMI, Redbull, Lazada, DBS Bank, Foodpanda, Hugo Boss and Unilever, among other big names.

The leading brands are set to collaborate with ONE Championship and ONE Esports on various martial arts and e-sports initiatives. These partnerships are tailored to leverage multiple platforms and thus strengthen ties between the business, martial arts and e-sports communities.

ONE Championship is poised for another benchmark year in 2020, with a packed schedule of over 50 live events spanning the organization’s entire martial arts and e-sports gamut.

It aims to harness the potential around live sports content and global sports marketing. Leveraging a wide business and media network, the organization is able to build upon its rapidly growing community and record-breaking media metrics, reaching millions of consumers and fans around the world.

ONE Championship CEO Chatri Sityodtong acknowledged that the new partnership had been both exciting and challenging. He believes that martial arts and e-sports will inspire the world through their values and inspirational stories.

“We aim to ignite the world with hope, strength, dreams and inspiration and share the amazing stories of our athletes with millions of people across the globe,” he said as quoted in a press statement sent to The Jakarta Post recently.

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