LPL is aiming to capture more of New Zealand’s estimated one million esports gamers, said co-founder and director Duane Mutu.
“Our goal is to build an ecosystem that will underpin the continued growth of global esports and Stuff provides us with access to New Zealand’s largest audience and the ability to promote our events to a wider range of fans,” Mutu said.
LPL is an Australasian online platform offering competitive gaming leagues, world-class esports series, and content for local and global gamers.
“Esports is a fast-growing industry and we’re really excited to support LPL in their growth aspirations. They already reach thousands of Kiwis each month but a partnership with Stuff will enable them to reach a much wider audience,” said Fei Bian Goh, Stuff’s product director.
“The audience for gaming content will continue to grow in New Zealand and Stuff is an established platform for partners with high quality content to reach audiences at scale. So I see this as a promising partnership.
“We will feature esports content across Stuff, as well as on-demand and live streaming video content on PlayStuff. There will be weekly shows, live streams of esports tournaments and much more,” said Goh.
LPL operates an esports broadcasting studio in the Auckland Sky Tower, and offers gamers of all skill levels the chance to compete in an esports environment from casual to professional televised LAN events.
Members test their gaming skills across multiplayer online battle arena (moba), sim-racing, and sports titles on PC, console and mobile. They can play for bragging rights as well as cash prize pools, and even pathways to international world championships.