Based in London and founded in 2016, Esports Insider is a business news site, agency, media and events company. Joining me this week is Sam Cooke, managing director and co-founder.

In this episode, Sam and I discussed the explosion of e-sports. E-sports attracts huge audiences which presents major brands with high-impact sponsorship opportunities but, they are currently missing out.

It’s a challenge for the e-sports community to convince brands of the return on marketing investment. Sam hinted that one of the objections to overcome is the misconception that the audience is a certain narrow demographic, when in fact, it’s much wider than you may think.

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Sam is the assistant content manager for Event Industry News (EIN). Sam is involved in publishing news stories, videos and podcasts. Sam also collates the latest stories for the EIN e-newsletter.

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