Esports publication GGIntel is set to rebrand to GG Recon following a legal battle with American corporation Intel, sources have informed Esports Insider.
Chris Young, Managing Director of GGIntel, made the decision known internally on February 6th.
As per a message sent to writing staff and freelancers, the company has “been battling with the giants ‘Intel’ over our branding and trademark” but realised that the corporation’s “pockets are far too big” to continue with the case.
The company is changing its branding following a legal consultation. The message later details that those behind the brand did indeed “go through the legal process” before its launch but branding is “a very grey area that is unpredictable.”
“We’re not changing things massively,” the message continues. “We’ve gone through trademark attorneys on this and we’re happy to proceed.” Esports Insider has not been informed as to when the rebrand is set to be presented publicly.
It was announced in January that GGIntel had received investment from Fred Done, Co-founder of bookmaker Betfred. Financial terms were not disclosed.