North American organisation Spacestation Gaming has partnered with NASCAR Xfinity driver Will Rodgers.

The deal will see Rodgers represent the organisation, including racing in a specifically-designed car.

Will Rodgers Spacestation Gaming
Photo via: Spacestation Gaming

RELATED: NBCSN to broadcast NBC eSports Short Track iRacing Challenge

Spacestation Gaming and Rodgers are poised to launch a collaborative racing team together, competing in the eNASCAR Coca-Cola iRacing Series – the official sim racing competition of NASCAR.

Shaun “Shonduras” McBride, Owner of Spacestation Gaming, spoke on the venture in a release: “Traditional sports and esports can be incredibly similar, and eNASCAR proves that perfectly! Spacestation Gaming is excited to help build this new community and be longterm supporters of this rapidly growing scene!”

Spacestation Gaming Sim Racing Car
Image credit: Spacestation Gaming

RELATED: FOX Sports expands sim racing coverage with World of Outlaws series

NASCAR is currently working alongside FOX Sports for the eNASCAR iRacing Pro Series Invitational. The inaugural event drew 903,000 viewers, with follow-up events boasting even higher viewership. Rodgers will race in the qualifier for the series, aiming to reach the main competition.

Rodgers also commented on the deal: “I’m excited to be partnering with Spacestation Gaming and starting a new eNASCAR team. With all of Spacestation’s success in other gaming platforms, I know we will build a winning combination on and off the track.”

Esports Insider says: Spacestation Gaming has always been unique in its approach and especially in the way in which it spots and pounces on opportunities. With sim racing being in the spotlight and receiving plenty of attention, both on linear television and online, this is a very good move by the organisation.

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